JOHN'S WINTER LOADOUT

Our founder's preferred gear for when the signal cuts out, the roads turn to dirt, and the only thing left to do is explore the unknown.
John John Florence shanking hands with locals at Pipeline

THE FLORENCE MEMBERSHIP

One-time cost. Lifetime benefits.

UTILITARIAN EQUIPMENT FOR MODERN SPORT CONDITIONS

Inspired by founder, 2X Olympian and 3X World Champion Surfer, John Florence.

BOARDSHORTS

UTILITY TOPS & RASHGUARDS

WETSUITS

UTILITY SHORTS

OUTERWEAR

John John Florence Broken BoardJohn John Florence Broken Board

NORTH SHORE TESTED.

Researched & Developed in one of the most dynamic environments on earth – Oahu’s North Shore.
John John Florence at WaimeaJohn John Florence at Waimea

BECOME A TEST PILOT

Members are eligible for our elite wear-tester program, led by John Florence.

TEST PILOT: JOHN FLORENCE

LOCATION: NORTH SHORE, OAHU

DISCIPLINE:
SURFING, SAILING

TEST PILOT: NATHAN FLORENCE

LOCATION: NORTH SHORE, OAHU

DISCIPLINE: SURFING

TEST PILOT: IVAN FLORENCE

LOCATION: NORTH SHORE, OAHU

DISCIPLINE: SURFING, SKATING, SNOWBOARDING

"We’re building things that motivate us to get outside and thrive in the elements, while doing our best to protect the ocean and the land."

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CLUB & TEAM GEAR

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