Stories
In July 2022, Florence Creative Director JP Olson, and VP of Commerce Tony Wodarck, met up with Test Pilot, Ryan Moss to hike to the top of the Ko'olau Mountain Range, Kōnāhuanui summit via the Pali Notches.
6 minute read
In early September 2022, Jack Bark reached out to us with an idea: he wanted to paddle from the coast of Southern California out around Catalina and back. In one go.
7 minute read
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7 minute read
In December 2021, the day after finishing the Pipe Pro, John Florence, Erik Knutson, Brandon Wasserman and brothers Ivan and Nate set off with friend, climber and Florence Test Pilot Ryan Moss for a 37-mile march along the Ko'olau Range in less than ideal conditions.
5 minute read
Florence Marine X Creative Director, JP Olson and friend, climber and outdoorsman Marcus Waite recently ventured to California's high desert to climb, test gear and gather images of our latest outerwear in the field.
3 minute read