Research & Development

Giving you transparency into the design process is a really important priority for our team. We think it’s valuable to know where your gear is coming from, why it’s being made and the journey it’s been on.

We’ll be periodically updating this to share new concepts currently in development and to give you an opportunity to share your thoughts.

“Alpha Direct, from Polartec, is a loose knit fleece fabric blending the two most important features of the second layer, warmth and breathability. It’s a leap in the progression of our integrated layering system. Originally designed for the US military to keep troops warm without overheating while wearing heavy gear, these pieces are exceptional for high output activities in colder climates and dynamic environments. It’s adaptive lofty knit structure creates a matrix that traps heat while maintaining unequivocal breathability. Wear it solo in cool, mild climates, or integrated within a layering system beneath a wind or rain shell for colder, harsher conditions. For those counting grams not ounces, this is a must have ultralight layering piece.”

- Jakob Meighen, FLORENCE Designer

“This product earned our trust, allowing us to fully enjoy the journey without having second thoughts about our gear.

We were hiking more than 11,000 feet above sea level while adapting to high-30-degree temperatures with wind gusts up to 70 mph. During the entirety of the hike, I never shed my Alpha Direct layer. The fabric allowed cool air to flow in while my body-heat was able to escape.

At the summit, we layered the alpha direct system under the Pertex Down Puffer and the Cordura Covert Pant. The compatibility of these pieces provided the necessary warmth and wind-protection we needed in mid-20-degree wind chill.

Vivian Creek Trail on San Gorgonio delivered the ideal “gear-testing” conditions we needed for the new Alpha Direct Hoodie and Pant.”

- Oskar Hingel, FLORENCE Test Pilot

Ultimately, we’re making our products for you. It’s our hope that you’ll share your feedback, ideas, suggestions and/or observations on what we’ve got in the works. Leave your comments below to let us know what you’re thinking. 

By submitting comments, (1) I agree that I am not entitled to compensation of any kind for any ideas that are submitted even if those ideas are incorporated in any of Florence’s products or services, (2) I hereby assign to Florence any rights that I may have in any ideas submitted which may be used or redistributed by Florence for any purpose, and (3) Florence has no duty to maintain any submitted idea as confidential and may publish the submitted ideas in any media.  If you do not consent to the foregoing, please do NOT submit any ideas.