John Florence putting together his Florence Impact Suit before the Eddie Invitational

Research & Development

A first look at new gear we’re working on.

Giving you transparency into the design process is a really important priority for our team. We think it’s valuable to know where your gear is coming from, why it’s being made and the journey it’s been on.

We’ll be periodically updating this to share new concepts currently in development and to give you an opportunity to share your thoughts.

POLARTEC ALPHA DIRECT

IN DEVELOPMENT

THERMOREGULATING MID-LAYER: POLARTEC ALPHA DIRECT HOODIE

“Alpha Direct, from Polartec, is a loose knit fleece fabric blending the two most important features of the second layer, warmth and breathability. It’s a leap in the progression of our integrated layering system. Originally designed for the US military to keep troops warm without overheating while wearing heavy gear, these pieces are exceptional for high output activities in colder climates and dynamic environments. It’s adaptive lofty knit structure creates a matrix that traps heat while maintaining unequivocal breathability. Wear it solo in cool, mild climates, or integrated within a layering system beneath a wind or rain shell for colder, harsher conditions. For those counting grams not ounces, this is a must have ultralight layering piece.”

- Jakob Meighen, FLORENCE Designer

Warmth & Breathability

"This is a must have ultralight layering piece."

Man in the trees in the mountains wearing multiple layers of Florence jackets and fleece, while looking into the camera

“This product earned our trust, allowing us to fully enjoy the journey without having second thoughts about our gear.

We were hiking more than 11,000 feet above sea level while adapting to high-30-degree temperatures with wind gusts up to 70 mph. During the entirety of the hike, I never shed my Alpha Direct layer. The fabric allowed cool air to flow in while my body-heat was able to escape.

At the summit, we layered the alpha direct system under the Pertex Down Puffer and the Cordura Covert Pant. The compatibility of these pieces provided the necessary warmth and wind-protection we needed in mid-20-degree wind chill.

Vivian Creek Trail on San Gorgonio delivered the ideal “gear-testing” conditions we needed for the new Alpha Direct Hoodie and Pant.”

- Oskar Hingel, FLORENCE Test Pilot

11,503 FEET

SAN GORGONIO MOUNTAIN

The highest peak in Southern California. Perfect testing grounds for Alpha Direct.

San Gorgonio Summit, 70 MPH gusts.

Box of notebooks and notes by hikers at the end of a hike from a Florence gear test

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