John Florence putting together his Florence Impact Suit before the Eddie Invitational

Research & Development

A first look at new gear we’re working on.

Giving you transparency into the design process is a really important priority for our team. We think it’s valuable to know where your gear is coming from, why it’s being made and the journey it’s been on.

We’ll be periodically updating this to share new concepts currently in development and to give you an opportunity to share your thoughts.



“The next-gen 3 Layer Shell was inspired by one of John's hikes on the Ko'olau Summit Trail.

We looked at what he was doing, the environment he was in, and our design objectives became very clear. High output activity in a hot, humid, and extremely wet environment. He needed protection from the elements and a highly breathable fabric so he isn't soaking the jacket from the inside out during activity.We developed our most technical fabric to date. A highly waterproof (19K), extremely breathable (24K), windstop, and stretch three layer fabric. The eVent bio membrane (castor bean based) instantly vents moisture and body heat while maintaining its waterproofness. All of the features of the jacket were tuned to this environment and activity. Raised hand pockets allow room for a backpack, lumbar strap, or harness. Two internal access chest pockets keep your phone/radio/GPS/etc. safe from moisture. The hood incorporates a rigid brim with dual bungee adjustment to lock out the rain and stay out of your peripheral vision. Waterproof taped seams, drop tail, sleeve cuff and waist adjustments were added for further protection from the elements. A true outerwear fit allows for plenty of layering options to maximize versatility.”

Bruce Moore, Director of Innovation & Sustainability

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We want to hear from you

Ultimately, we’re making our products for you. It’s our hope that you’ll share your feedback, ideas, suggestions and/or observations on what we’ve got in the works. Leave your comments below to let us know what you’re thinking. 

By submitting comments, (1) I agree that I am not entitled to compensation of any kind for any ideas that are submitted even if those ideas are incorporated in any of Florence’s products or services, (2) I hereby assign to Florence any rights that I may have in any ideas submitted which may be used or redistributed by Florence for any purpose, and (3) Florence has no duty to maintain any submitted idea as confidential and may publish the submitted ideas in any media.  If you do not consent to the foregoing, please do NOT submit any ideas.