Giving you transparency into the design process is a really important priority for our team. We think it’s valuable to know where your gear is coming from, why it’s being made and the journey it’s been on.
We’ll be periodically updating this to share new concepts currently in development and to give you an opportunity to share your thoughts.
In Development
Test Pilot and outdoor photographer, Mike Borchard and a few friends recently took a shoulder season trek through the Eastern Sierras. With the vast swing in temps, the Off Grid Fleece was a perfect layering piece throughout the day.
The team is currently testing this piece and is set to deliver it in early Spring of 2023.
Photo: Mike Borchard
The Off Grid Fleece is the ultimate layer of breathable warmth. The fleece texture inuslates while the gutters allow for max breathability. The benefit of breathable warmth is moisture management by minimizing perspiration during high output activities, ultimately, keeping you warm during rest or temp drops.
In Development
Our Airtex design solution is built for breathable sun protection & maximum output activity. Currently available in utility shorts and shirts, we're expanding this technology into utility pants and headwear in early 2023. These items will be riguorously tested in the next test pilot cycle.
We recently hopped on the phone with our second round of Florence Test Pilots to review their findings. We love these calls – it’s a chance for us to connect to our community and hear real valuable feedback around our gear. Near the end of this particular call, Craig Yester – a test pilot from the North Shore of Oahu and a former professional windsurfer – was given the floor and reminded us all why we started this brand and this program in the first place.
A dedicated Test Pilot channel. Live R&D sessions with our team. Q&As with our founder. Film premieres. And much more.
We want to hear from you
Ultimately, we’re making our products for you. It’s our hope that you’ll share your feedback, ideas, suggestions and/or observations on what we’ve got in the works. Leave your comments below to let us know what you’re thinking.
By submitting comments, (1) I agree that I am not entitled to compensation of any kind for any ideas that are submitted even if those ideas are incorporated in any of Florence’s products or services, (2) I hereby assign to Florence any rights that I may have in any ideas submitted which may be used or redistributed by Florence for any purpose, and (3) Florence has no duty to maintain any submitted idea as confidential and may publish the submitted ideas in any media. If you do not consent to the foregoing, please do NOT submit any ideas.
