John Florence in the Hooded Rashguard - New Arrivals

NEW ARRIVALS

Filter
    Shop the latest arrivals from Florence – all-new gear built to motivate you to get outside and thrive in the elements. Discover new releases around T-shirts, jackets, sweatshirts, boardshorts, hats and more.
    Black and white image of two men engaging in a conversation at an outdoor event, with one man facing away and the other wearing a hat with 'KANAKA SOLUTIONS' written on it. The text on the image reads 'BECOME A MEMBER' with additional details about the membership benefits.
    Florence Membership
    Florence Membership
    One-time cost. Lifetime benefits.
    $20.00
    Color:Charcoal-Florence Kāko'o North Shore Relief T-Shirt
    Color:Charcoal-Florence Kāko'o North Shore Relief T-Shirt -alt
    Kāko'o North Shore Relief T-Shirt
    100% of proceeds directly support North Shore Flood Relief.
    $42.00
    Color:Black-Florence Kāko'o North Shore Relief Trucker Hat
    Color:Black-Florence Kāko'o North Shore Relief Trucker Hat-alt
    Kāko'o North Shore Relief Trucker Hat
    100% of proceeds directly support North Shore Flood Relief.
    $38.00
    Florence X Bark X Surftech Commander Prone Paddleboard
    Florence X Bark X Surftech Commander Prone Paddleboard
    Ghost Carbon 12'
    $2,995.00
    Color:Camo-Florence x H2O Audio TRI 2 Multi-Sport Headphones with BT & MP3
    Color:Camo-Florence x H2O Audio TRI 2 Multi-Sport Headphones with BT & MP3 -alt
    Florence X H2O Audio TRI 2 Multi-Sport Headphones
    Built for training on land or in water.
    $149.00
    Color:Light Heather Grey-Polartec® Micro Fleece Half Zip
    Color:Light Heather Grey-Polartec® Micro Fleece Half Zip -alt
    Polartec® Micro Fleece Half Zip
    Versatile fleece piece for traveling and daily wear.
    $139.00
    Color:Navy-Vela Pocket T-Shirt
    Color:Navy-Vela Pocket T-Shirt -alt
    Vela Pocket T-Shirt
    A limited edition tee featuring John's gunboat, VELA. Watch John's new series, VELA, now.
    $42.00
    Color:Moss Grey-Florence Airtex 2-in-1 Boardshort
    Color:Moss Grey-Florence Airtex 2-in-1 Boardshort -alt
    Airtex 2-in-1 Boardshort
    Ultralight outer shell. Integrated compression liner. For peak performance in water.
    $119.00
    Color:Moss Grey-Florence Cordura® Utility Short
    Color:Moss Grey-Florence Cordura® Utility Short -alt
    Cordura® Utility Short
    Multiple zip pockets. A 360-lockdown waistband. Endless function.
    $105.00
    Color:Ranger-Airtex Short
    Color:Ranger-Airtex Short -alt
    Airtex GEN 2 Short
    2nd gen of our most high-output short for next-level training.
    $85.00
    Color:Silver Black-Florence Sleeveless Utility Pocket Rashguard
    Color:Silver Black-Florence Sleeveless Utility Pocket Rashguard -alt
    Sleeveless Utility Pocket Rashguard
    A sleeveless version of our most popular piece of gear, designed for high output performance.
    $60.00
    Color:Pumice-Polartec® Alpha Direct Hooded Fleece
    Color:Pumice-Polartec® Alpha Direct Hooded Fleece -alt
    Polartec® Alpha Direct Hooded Fleece
    Layer or stand alone fleece for high-output activities in variable conditions.
    $159.00
    Color:Pumice-Polartec® Alpha Direct Pant
    Color:Pumice-Polartec® Alpha Direct Pant -alt
    Polartec® Alpha Direct Pant
    Retains heat when still, releases excess warmth when active.
    $149.00
    Color:Silver-Long Sleeve Hooded Rashguard Tall
    Color:Silver-Long Sleeve Hooded Rashguard Tall -alt
    Long Sleeve Hooded Rashguard Tall
    All the same great features as our classic rashguards, with extra length for a tall fit.
    $89.00
    Color:Black-Florence Aeroshield Pro Short
    Color:Black-Florence Aeroshield Pro Short -alt
    Aeroshield Pro Short
    Built for extended outrigger sessions with abrasion-fighting traction panels .
    $99.00