NEW ARRIVALS

NEW ARRIVALS

Shop the latest arrivals from Florence – all-new gear built to motivate you to get outside and thrive in the elements. Discover new releases around T-shirts, jackets, sweatshirts, boardshorts, hats and more.
Color:Tan-Florence State Park Organic T-Shirt
Color:Tan-Florence State Park Organic T-Shirt -alt
State Park Organic T-Shirt - Tan
$38.00
Color:Black-Florence State Park Organic T-Shirt
Color:Black-Florence State Park Organic T-Shirt -alt
State Park Organic T-Shirt - Black
$38.00
Color:Sage-Uluhe Fractal Boardshort
Color:Sage-Uluhe Fractal Boardshort -alt
Uluhe Fractal Boardshort - Sage
$75.00
Color:Charcoal-Uluhe Fractal Boardshort
Color:Charcoal-Uluhe Fractal Boardshort -alt
Uluhe Fractal Boardshort - Charcoal
$75.00
Color:Aqua-Florence Depth Boardshort
Color:Aqua-Florence Depth Boardshort -alt
Depth Boardshort - Aqua
$75.00
Color:Dust-Florence Stratus Boardshort
Color:Dust-Florence Stratus Boardshort -alt
Stratus Boardshort - Dust
$75.00
Color:Light Blue-Florence Stratus Boardshort
Color:Light Blue-Florence Stratus Boardshort -alt
Stratus Boardshort - Light Blue
$75.00
Color:Black-Florence Stratus Boardshort
Color:Black-Florence Stratus Boardshort -alt
Stratus Boardshort - Black
$75.00
Color:Sage-Florence Rain Camo Boardshort
Color:Sage-Florence Rain Camo Boardshort -alt
Rain Camo Boardshort - Sage
$75.00
Color:Burnt Olive-Florence Rain Camo Boardshort
Color:Burnt Olive-Florence Rain Camo Boardshort -alt
Rain Camo Boardshort - Burnt Olive
$75.00
Coming Soon
Color:Black-Florence Airtex Unstructured Hat
Color:Black-Florence Airtex Unstructured Hat -alt
Airtex Unstructured Hat - Black
$40.00
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Color:White-Florence Airtex Unstructured Hat
Color:White-Florence Airtex Unstructured Hat -alt
Airtex Unstructured Hat - White
$40.00
Coming Soon
Color:Dark Blue-F1 Cordura® Utility Boardshort
Color:Dark Blue-F1 Cordura® Utility Boardshort -alt
F1 Cordura® Utility Short - Dark Blue
$85.00
Coming Soon
Color:Black-F1 Cordura® Utility Boardshort
Color:Black-F1 Cordura® Utility Boardshort -alt
F1 Cordura® Utility Short - Black
$85.00
Coming Soon
Color:Burnt Olive-F1 Cordura® Utility Boardshort
Color:Burnt Olive-F1 Cordura® Utility Boardshort -alt
F1 Cordura® Utility Short - Burnt Olive
$85.00
Coming Soon
Color:Black Mustard-Florence Marine X Cordura Boardshort
Color:Black Mustard-Florence Marine X Cordura Boardshort -alt
F1 Burgee Cordura® Boardshort - Black Mustard
$80.00
Coming Soon
Color:Dark Blue-Florence Marine X Cordura Boardshort
Color:Dark Blue-Florence Marine X Cordura Boardshort -alt
F1 Burgee Cordura® Boardshort - Dark Blue
$80.00
Coming Soon
Color:Charcoal-Florence Marine X Cordura Boardshort
Color:Charcoal-Florence Marine X Cordura Boardshort -alt
F1 Burgee Cordura® Boardshort - Charcoal
$80.00
Coming Soon
Color:Citadel-Florence Marine X Cordura Boardshort
Color:Citadel-Florence Marine X Cordura Boardshort -alt
F1 Burgee Cordura® Boardshort - Citadel
$80.00
Coming Soon
Color:Thyme-Florence Marine X Cordura Boardshort
Color:Thyme-Florence Marine X Cordura Boardshort -alt
F1 Burgee Cordura® Boardshort - Thyme
$80.00
Coming Soon
Color:Silver-Florence Long Sleeve Utility Pocket Hooded Rashguard
Color:Silver-Florence Long Sleeve Utility Pocket Hooded Rashguard -alt
Long Sleeve Utility Pocket Hooded Rashguard - Silver
$85.00
Coming Soon
Color:Black-Florence Long Sleeve Utility Pocket Hooded Rashguard
Color:Black-Florence Long Sleeve Utility Pocket Hooded Rashguard -alt
Long Sleeve Utility Pocket Hooded Rashguard - Black
$85.00
Coming Soon
Color:Burnt Olive-1.5MM FlatLock Wetsuit Jacket
Color:Burnt Olive-1.5MM FlatLock Wetsuit Jacket -alt
1.5MM FlatLock Wetsuit Jacket - Burnt Olive
$150.00
Coming Soon
Color:Black-1.5MM FlatLock Wetsuit Jacket
Color:Black-1.5MM FlatLock Wetsuit Jacket -alt
1.5MM FlatLock Wetsuit Jacket - Black
$150.00
Coming Soon
Color:Dark Blue-Florence Off Grid Fleece Half Zip
Color:Dark Blue-Florence Off Grid Fleece Half Zip -alt
Off Grid Fleece Half Zip - Dark Blue
$110.00
Coming Soon
Color:Black-Florence Off Grid Fleece Half Zip
Color:Black-Florence Off Grid Fleece Half Zip -alt
Off Grid Fleece Half Zip - Black
$110.00
Coming Soon
Color:Black-Florence Space Fleece Crew
Color:Black-Florence Space Fleece Crew -alt
Space Fleece Crew - Black
$85.00
Coming Soon
Color:Light Heather Grey-Florence Space Fleece Crew
Color:Light Heather Grey-Florence Space Fleece Crew -alt
Space Fleece Crew - Light Heather Grey
$85.00
Coming Soon
Color:Silver-Florence Marine X Long Sleeve Hooded Rashguard
Color:Silver-Florence Marine X Long Sleeve Hooded Rashguard -alt
Long Sleeve Hooded Rashguard - Silver
$70.00