Located within the heart of Waikīkī at the Outrigger Hotel, the Florence store is rooted in the energy of Oʻahu’s South Shore. Just steps from the beach and surrounded by the culture, history, and surf heritage of Honolulu. The full assortment of Florence equipment is available to explore, try on, and put to use.

FULL ASSORTMENT

Featuring the largest selection of the latest Florence gear to touch, feel, and try on in person.

CUSTOM WETSUIT FITTING

Get fitted for a custom wetsuit built to your exact measurements.

EXCLUSIVE DESTINATION PRODUCTS

From location-specific Airtex to custom YETI® water bottles, only available here.

EVENTS

A hub for events and community gatherings.

ONLINE RETURNS IN-STORE

Return purchases made on florencemarinex.com in-store.

MEMBER CREDIT

Seamlessly earn and redeem member credit in-store.

Authorized Retail Locations