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Member exclusive

Products

Color:Dark Emerald-Florence Island Script Trucker Hat

Color:Dark Emerald-Florence Island Script Trucker Hat -alt

Island Script Trucker Hat

Show your Hawaii pride with this everyday trucker.

Color:Tundra Camo-Florence Island Trucker Hat

Color:Tundra Camo-Florence Island Trucker Hat -alt

Island Trucker Hat

North Shore Tested. Lightweight utility for every day use.

Color:Multi-Kahuku Red Raiders Performance Quick Dry Towel

Color:Multi-Kahuku Red Raiders Performance Quick Dry Towel -alt

Kahuku Red Raiders Performance Quick Dry Towel

Kahuku High School: Alma Mater of John Florence. Gear that supports the next generation of watermen and women.

Save $14.70

Color:Willow-Kapa Long Sleeve T-Shirt

Color:Willow-Kapa Long Sleeve T-Shirt -alt

Kapa Long Sleeve T-Shirt

Regular price $49.00 Sale price $34.30

Logo Halftone Hoodie

Logo Halftone T-Shirt

Timeless, everyday fit, upgraded with performance function.

Color:Moss Grey-Florence Marine X Long Sleeve Hooded Rashguard

Color:Moss Grey-Florence Marine X Long Sleeve Hooded Rashguard -alt

Long Sleeve Hooded Rashguard

Our most sought after piece of gear. Essential for every waterman.

Color:Silver-Long Sleeve Hooded Rashguard Tall

Color:Silver-Long Sleeve Hooded Rashguard Tall -alt

Long Sleeve Hooded Rashguard Tall

All the same great features as our classic rashguards, with extra length for a tall fit.

Color:White-Florence Long Sleeve Rashguard

Color:White-Florence Long Sleeve Rashguard -alt

Long Sleeve Rashguard

Essential UPF 50+ sun protection for in-water expeditions.

Color:Black-Florence Long Sleeve Utility Pocket Hooded Rashguard

Color:Black-Florence Long Sleeve Utility Pocket Hooded Rashguard -alt

Long Sleeve Utility Pocket Hooded Rashguard

Essential for every waterman. Now with a pocket for critical storage.

Color:Black-Florence Matson T-Shirt -alt

Color:Black-Florence Matson T-Shirt -alt

Color:Off White-Florence Medallion T-Shirt -alt

Color:Off White-Florence Medallion T-Shirt -alt

Medallion T-Shirt

Made to Order

Color:Black-Florence 1.5mm Wetsuit Jacket

Color:Black-Florence 1.5mm Wetsuit Jacket -alt

Men's 1.5mm Wetsuit Jacket

Premium Japanese craftsmanship. Made to order.

Made to Order

Color:Black-Florence Men's Fullsuit

Color:Black-Florence Men's Fullsuit-alt

Men's 2mm Fullsuit

Premium Japanese craftsmanship. Made to order. Customization available.

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