IVAN FLORENCE JOINS FLORENCE, STRENGTHENING THE FAMILY-OWNED BRAND
[NORTH SHORE, OAHU, HI, JUNE 21, 2024] – FLORENCE is excited to announce that Ivan Florence – younger brother to John and Nathan Florence and renowned surfer, skater, and snowboarder – will be joining their eponymous brand.
“Ivan joining the team marks a significant milestone for us,” said FLORENCE CEO, Jeff Hurley. “We now have all the Florence brothers and Hurley brothers working together towards a unified vision.. With his style & ability to cross over sport, Ivan embodies the FLORENCE mission of challenging ourselves to get out there & thrive in the elements.”
John Florence, Co-Founder of FLORENCE, Olympian & 2X World Champion, added, “When we started this brand, I hoped that both of my brothers would choose to someday join. I wasn’t sure that it would ever happen, so today feels surreal…Florence is truly a family business! We’re so excited to welcome Ivan aboard. He’s got a completely unique outlook on products, style, and way of approaching life. It’s largely defined by his time in the ocean, mountains, and while skating which we think is a huge addition to growing the brand!
LET’S GO!”
Ryan Hurley, FLORENCE Chief Creative Officer, said “Florence started with John’s passion for positive impact, and a desire to build something truly different with family & community. It’s a unique privilege to share this vision with our combined families now working together toward fresh solutions.”
Congrats guys!! It’s so cool that you have all the bros on the team now. There’s great things to come. 🤙🏽🤙🏽
Way to go Ivan just be yourself Aloha
Congrats to Ivan, brothers Florence (and Mom); and to all the Hurley Ohana for the vision and Mana to complete the circle… So stoked to watch the brand you’ve all created Evolve, Grow, and Thrive! The 3 groms have come a very long way in their life journey since I met you and Alex on our flight to Indo in 2001. Still can’t believe how brave your Mom was taking you all to Java as tiny toeheads and Ivan complete with wrist cast from skating! One Brave Wahine, no!? Mahalo Ke Akua for supporting Both the Florence and Hurley Ohana 🤙
The best news! What a team. Stoked for the future 🚩
Glad to hear all the brothers participating! go Bro’s! You Hurley boy’s too, dad must be proud!
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