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      <image:title>FIELD NOTES: Paddling 77 Miles in 19 Hours with Jack Bark</image:title>
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      <image:title>TEST PILOT: MADDIX ALOTIS</image:title>
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    <lastmod>2023-05-09T07:26:51-07:00</lastmod>
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      <image:title>FIELD NOTES: Sailing Through The Caribbean With Test Pilot Roman Manning</image:title>
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      <image:title>TEST PILOT: JUSTIN RIDGELY</image:title>
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    <lastmod>2023-05-04T11:04:36-07:00</lastmod>
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      <image:title>TEST PILOT SPOTLIGHT: ERIK KNUTSON</image:title>
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    <loc>https://www.florencemarinex.com/blogs/test-pilots/test-pilot-spotlight-kaiwi-berry</loc>
    <lastmod>2023-05-09T10:44:39-07:00</lastmod>
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      <image:title>TEST PILOT SPOTLIGHT: KAIWI BERRY</image:title>
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    <loc>https://www.florencemarinex.com/blogs/stories/field-notes-he-was-riding-the-unrideable</loc>
    <lastmod>2025-04-15T14:51:03-07:00</lastmod>
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      <image:title>FIELD NOTES: “He Was Riding The Unrideable.&quot;</image:title>
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    <lastmod>2023-06-15T13:44:04-07:00</lastmod>
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      <image:title>TEST PILOT SPOTLIGHT: TOA PERE</image:title>
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    <lastmod>2023-06-02T08:39:35-07:00</lastmod>
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      <image:title>TEST PILOT SPOTLIGHT: JOHN FLORENCE</image:title>
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    <loc>https://www.florencemarinex.com/blogs/stories/test-pilot-cycle-recap-parachute-primaloft-zip-jacket</loc>
    <lastmod>2023-06-05T09:42:42-07:00</lastmod>
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      <image:title>TEST PILOT CYCLE 006 RECAP: Parachute Primaloft Zip Jacket</image:title>
      <image:caption>Cycle 006 Parachute Primaloft Zip Jacket Recap</image:caption>
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    <loc>https://www.florencemarinex.com/blogs/stories/the-florence-guide-to-upf-clothing-gear</loc>
    <lastmod>2025-07-10T10:51:54-07:00</lastmod>
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      <image:title>The Florence Guide to UPF Clothing &amp; Gear</image:title>
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    <lastmod>2023-06-13T09:45:12-07:00</lastmod>
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      <image:title>FIELD NOTES: 24 Hours At Sea With RIFFE Spearfishers Brandon Wahlers &amp; Ryan Moore</image:title>
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    <loc>https://www.florencemarinex.com/blogs/stories/john-florence-s-go-to-the-hooded-rashguard</loc>
    <lastmod>2023-06-19T14:00:11-07:00</lastmod>
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      <image:title>John Florence’s Go-To: The Hooded Rashguard</image:title>
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    <loc>https://www.florencemarinex.com/blogs/test-pilots/test-pilot-spotlight-jack-shimko</loc>
    <lastmod>2025-04-15T14:50:25-07:00</lastmod>
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      <image:title>TEST PILOT SPOTLIGHT: JACK SHIMKO</image:title>
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    <loc>https://www.florencemarinex.com/blogs/test-pilots/test-pilot-spotlight-kirk-ziegler</loc>
    <lastmod>2023-06-29T09:46:49-07:00</lastmod>
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      <image:title>TEST PILOT SPOTLIGHT: KIRK ZIEGLER</image:title>
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    <loc>https://www.florencemarinex.com/blogs/stories/airtex-a-guide-to-florence-s-breathable-performance-apparel-technology</loc>
    <lastmod>2023-07-05T09:51:46-07:00</lastmod>
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      <image:title>AIRTEX: A Guide to Florence’s Breathable Performance Apparel Technology</image:title>
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    <loc>https://www.florencemarinex.com/blogs/stories/behind-the-burgee-%F0%9F%9A%A9</loc>
    <lastmod>2023-07-06T10:14:26-07:00</lastmod>
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      <image:title>Behind the Burgee 🚩</image:title>
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    <loc>https://www.florencemarinex.com/blogs/stories/the-right-florence-upf-for-the-right-conditions</loc>
    <lastmod>2025-06-12T14:41:30-07:00</lastmod>
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      <image:title>The Right Florence UPF For the Right Conditions</image:title>
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    <loc>https://www.florencemarinex.com/blogs/test-pilots/test-pilot-spotlight-stuart-jeremias</loc>
    <lastmod>2023-08-17T09:52:11-07:00</lastmod>
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      <image:title>TEST PILOT SPOTLIGHT: STUART JEREMIAS</image:title>
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    <loc>https://www.florencemarinex.com/blogs/test-pilots/test-pilot-spotlight-ryan-jacobs</loc>
    <lastmod>2023-09-01T10:15:12-07:00</lastmod>
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      <image:title>TEST PILOT SPOTLIGHT: RYAN JACOBS</image:title>
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    <loc>https://www.florencemarinex.com/blogs/test-pilots/test-pilot-spotlight-mike-borchard</loc>
    <lastmod>2023-09-06T16:27:32-07:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0449/7463/7220/articles/BorchTP-1.jpg?v=1694041725</image:loc>
      <image:title>TEST PILOT SPOTLIGHT: MIKE BORCHARD</image:title>
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    <loc>https://www.florencemarinex.com/blogs/stories/field-notes-maddix-alotis-bali-expedition</loc>
    <lastmod>2023-09-27T13:09:58-07:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0449/7463/7220/articles/Indo-Maddix.jpg?v=1695141248</image:loc>
      <image:title>FIELD NOTES: Maddix Alotis’ Bali Expedition</image:title>
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  <url>
    <loc>https://www.florencemarinex.com/blogs/stories/field-notes-toa-pere-on-crossing-channels-making-history</loc>
    <lastmod>2023-09-21T15:45:43-07:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0449/7463/7220/articles/Toa-Molokai-1_d79b1aab-5621-4433-a8ca-c92dc6ae5b90.jpg?v=1695241159</image:loc>
      <image:title>FIELD NOTES: Toa Pere on Crossing Channels &amp; Making History</image:title>
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    <loc>https://www.florencemarinex.com/blogs/stories/field-notes-32-grueling-miles-from-catalina-to-manhattan-beach</loc>
    <lastmod>2023-10-02T08:59:40-07:00</lastmod>
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      <image:title>FIELD NOTES: 32 Grueling Miles from Catalina to Manhattan Beach</image:title>
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    <loc>https://www.florencemarinex.com/blogs/test-pilots/test-pilot-spotlight-daveo</loc>
    <lastmod>2025-07-10T10:42:28-07:00</lastmod>
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      <image:title>TEST PILOT SPOTLIGHT: DAVEO</image:title>
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    <loc>https://www.florencemarinex.com/blogs/test-pilots/test-pilot-spotlight-jack-bark</loc>
    <lastmod>2023-10-17T16:24:38-07:00</lastmod>
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      <image:title>TEST PILOT SPOTLIGHT: JACK BARK</image:title>
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    <loc>https://www.florencemarinex.com/blogs/stories/field-notes-jack-bark-paddles-100-miles-santa-barbara-to-manhattan-beach</loc>
    <lastmod>2023-10-24T07:22:47-07:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0449/7463/7220/articles/100Mile-Map.jpg?v=1698157271</image:loc>
      <image:title>FIELD NOTES: Jack Bark &amp; The 100 Mile Paddle</image:title>
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    <loc>https://www.florencemarinex.com/blogs/stories/field-notes-sailboat-fishing-in-the-british-virgin-islands</loc>
    <lastmod>2023-11-07T15:37:28-08:00</lastmod>
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      <image:title>FIELD NOTES: Sailboat Fishing in the British Virgin Islands</image:title>
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    <loc>https://www.florencemarinex.com/blogs/test-pilots/test-pilot-spotlight-scott-sporleder</loc>
    <lastmod>2023-12-20T08:27:08-08:00</lastmod>
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      <image:title>TEST PILOT SPOTLIGHT: SCOTT SPORLEDER</image:title>
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    <loc>https://www.florencemarinex.com/blogs/test-pilots/test-pilot-spotlight-connor-garnett</loc>
    <lastmod>2023-12-04T14:50:07-08:00</lastmod>
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      <image:title>TEST PILOT SPOTLIGHT: CONNOR GARNETT</image:title>
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    <loc>https://www.florencemarinex.com/blogs/stories/test-pilots-wrapped-2023</loc>
    <lastmod>2023-12-20T16:21:58-08:00</lastmod>
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      <image:title>TEST PILOTS WRAPPED 2023</image:title>
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    <loc>https://www.florencemarinex.com/blogs/stories/test-pilot-cycle-008-recap-stormfleece-pro</loc>
    <lastmod>2024-11-25T10:08:51-08:00</lastmod>
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      <image:title>TEST PILOT CYCLE 008 RECAP: Stormfleece Pro</image:title>
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    <loc>https://www.florencemarinex.com/blogs/test-pilots/test-pilot-spotlight-ruben-ruckman</loc>
    <lastmod>2024-01-25T15:24:07-08:00</lastmod>
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      <image:title>TEST PILOT SPOTLIGHT: RUBEN RUCKMAN</image:title>
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    <loc>https://www.florencemarinex.com/blogs/test-pilots/test-pilot-spotlight-arto-saari</loc>
    <lastmod>2024-01-29T09:23:17-08:00</lastmod>
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      <image:title>TEST PILOT SPOTLIGHT: ARTO SAARI</image:title>
      <image:caption>Arto Saari - Florence Test Pilot</image:caption>
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    <loc>https://www.florencemarinex.com/blogs/stories/pipe-pro-photos-by-arto-saari-day-one</loc>
    <lastmod>2024-01-31T15:46:43-08:00</lastmod>
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      <image:title>Pipe Pro Photos By Arto Saari // Day One</image:title>
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    <loc>https://www.florencemarinex.com/blogs/stories/pipe-pro-member-bbq-photos-by-arto-saari</loc>
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      <image:title>Pipe Pro Member BBQ</image:title>
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    <lastmod>2024-02-06T10:32:01-08:00</lastmod>
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      <image:title>Pipe Pro - Lay Day</image:title>
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    <loc>https://www.florencemarinex.com/blogs/stories/pipe-pro-day-two</loc>
    <lastmod>2024-02-08T11:52:20-08:00</lastmod>
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      <image:title>Pipe Pro - Day Two</image:title>
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    <loc>https://www.florencemarinex.com/blogs/stories/pipe-pro-finals-day</loc>
    <lastmod>2024-02-12T08:44:07-08:00</lastmod>
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      <image:title>Pipe Pro - Finals Day</image:title>
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    <lastmod>2024-05-06T15:58:58-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0449/7463/7220/articles/Surfing_SportLaydowns-9999989-small.jpg?v=1715011216</image:loc>
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    <lastmod>2024-05-14T11:36:11-07:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0449/7463/7220/articles/Toa-11.jpg?v=1715711641</image:loc>
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      <image:title>THE DAILY KIT: PRONE PADDLING</image:title>
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    <image:image>
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      <image:title>THE DAILY KIT: TRAIL RUNNING</image:title>
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    <lastmod>2024-06-20T11:01:06-07:00</lastmod>
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    <lastmod>2024-06-26T07:46:33-07:00</lastmod>
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      <image:title>IVAN FLORENCE JOINS FLORENCE, STRENGTHENING THE FAMILY-OWNED BRAND</image:title>
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    <lastmod>2024-07-17T09:29:21-07:00</lastmod>
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    <lastmod>2024-08-12T09:26:26-07:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0449/7463/7220/articles/AG-1.jpg?v=1723067262</image:loc>
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    <lastmod>2024-08-09T10:28:35-07:00</lastmod>
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      <image:title>FIELD NOTES: PADDLING WITH PURPOSE</image:title>
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    <image:image>
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      <image:title>CYCLE 012: CORDURA TRAIL SHORT</image:title>
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    <lastmod>2024-11-11T10:05:26-08:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0449/7463/7220/articles/Ryan-1.jpg?v=1731017118</image:loc>
      <image:title>A TEST PILOT CHECKS IN FROM THE APPALACHIAN TRAIL</image:title>
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    <lastmod>2024-12-26T14:31:38-08:00</lastmod>
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      <image:title>FIELD NOTES: THE FIRST O&apos;AHU TO KAUA&apos;I FOIL CROSSING</image:title>
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      <image:title>TEST PILOT WRAPPED &apos;24</image:title>
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      <image:title>BEHIND THE LENS: JARED BUTLER</image:title>
      <image:caption>Jared Butler - Florence Marine X</image:caption>
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    <lastmod>2025-02-05T15:26:24-08:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0449/7463/7220/articles/IMG_5562_1_002b4903-384f-4959-a3da-8b532ecfb2f8.jpg?v=1738797984</image:loc>
      <image:title>FABRIC OF FLORENCE: KAYLA COSCINO</image:title>
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    <lastmod>2025-02-28T08:58:46-08:00</lastmod>
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      <image:title>FABRIC OF FLORENCE: JOEL CENTEIO</image:title>
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    <lastmod>2025-02-27T08:49:47-08:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0449/7463/7220/articles/Hodgson_0W7A8627_7eaee775-6eff-437e-80fe-6b15d2968bb7.jpg?v=1740674987</image:loc>
      <image:title>FIELD NOTES: NORTH SHORE TESTED</image:title>
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      <image:title>FIELD NOTES: 37 MILES ACROSS JOSHUA TREE WITH JACK BARK</image:title>
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      <image:loc>https://cdn.shopify.com/s/files/1/0449/7463/7220/articles/RylandOutriggerShort-7.jpg?v=1741978331</image:loc>
      <image:title>FIELD REPORT: TEST PILOT CYCLE [013]</image:title>
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      <image:title>BEHIND THE LENS: TUCKER WOODING</image:title>
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      <image:loc>https://cdn.shopify.com/s/files/1/0449/7463/7220/articles/JB-9135_sized_f04a7eb1-6f64-4841-b659-f1389e1f1971.jpg?v=1743531296</image:loc>
      <image:title>PURPOSE BUILT: THE ORGIN OF OUR HOODED RASHGUARD</image:title>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0449/7463/7220/articles/GPTempDownload_19_c62b8ce8-9da1-41cf-9f64-95b11ced7c5c.jpg?v=1743540613</image:loc>
      <image:title>FIELD NOTES: THE 2025 SLAB TOUR KICKS OFF IN CHILE</image:title>
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    <lastmod>2026-03-26T10:09:08-07:00</lastmod>
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      <image:title>FABRIC OF FLORENCE: JACK MORRIS</image:title>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0449/7463/7220/articles/RylandOutriggerShort-1_4ed5e930-cecb-4cd4-9f19-83cc4048bff6.jpg?v=1744307501</image:loc>
      <image:title>TEST PILOT CYCLE [013] - MISSION COMPLETE</image:title>
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    <image:image>
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      <image:title>FAQ: SHOULD YOU WEAR UNDERWEAR WITH YOUR BOARDSHORTS?</image:title>
      <image:caption>Toa Pere paddling Molokai to Oahu in Hydratights</image:caption>
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    <loc>https://www.florencemarinex.com/blogs/stories/press-release-florence-x-ben-carlson-foundation</loc>
    <lastmod>2025-04-17T17:39:12-07:00</lastmod>
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    <image:image>
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      <image:title>FLORENCE X BEN CARLSON FOUNDATION</image:title>
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    <loc>https://www.florencemarinex.com/blogs/stories/the-5-best-selling-florence-products-that-define-performance-utility</loc>
    <lastmod>2025-04-17T11:00:04-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0449/7463/7220/articles/Ivan-1_b289f8a8-1ffc-4f6f-a230-370e8512b98c.jpg?v=1744912804</image:loc>
      <image:title>THE 5 BEST-SELLING FLORENCE PRODUCTS THAT DEFINE PERFORMANCE UTILITY</image:title>
      <image:caption>Ivan Florence Hooded Rashguard</image:caption>
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    <loc>https://www.florencemarinex.com/blogs/test-pilots/test-pilot-spotlight-kyle-foyle</loc>
    <lastmod>2025-04-24T08:42:49-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0449/7463/7220/articles/KyleFoyle-TP_b8dc9374-8713-4d0c-8bd2-78c6a803f636.jpg?v=1745509369</image:loc>
      <image:title>TEST PILOT SPOTLIGHT: KYLE FOYLE</image:title>
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      <image:title>WATCH CROSSING BONES: THE PERE BLOODLINE CONTINUES IN THE KA&apos;IWI CHANNEL</image:title>
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      <image:title>GEAR TALK: TOA PERE&apos;S EQUIPMENT BREAKDOWN</image:title>
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      <image:title>The Best UPF Shirts for Life In and Around the Ocean</image:title>
      <image:caption>John Florence wearing a Hooded Airtex Top</image:caption>
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      <image:title>FIELD NOTES: UNFINISHED LIMITS</image:title>
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      <image:title>THE C.R. STECYK III INTERVIEW</image:title>
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      <image:title>FIELD NOTES: 30 DAYS SOLO AT SEA</image:title>
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      <image:loc>https://cdn.shopify.com/s/files/1/0449/7463/7220/articles/BEN_CARLSON_P1_6f35b064-2923-4ccc-9e52-4c36f5ab8d82.jpg?v=1783028740</image:loc>
      <image:title>BEN CARLSON FOUNDATION</image:title>
      <image:caption>A photo of Ben Carlson sitting on the back of a lifeguard boat with an American Flag flying overhead.</image:caption>
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    <lastmod>2026-07-10T00:43:01-07:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0449/7463/7220/articles/SurfSuit-1_d0bac15b-8066-445c-bbe9-1dd7c5584f98.jpg?v=1783669381</image:loc>
      <image:title>TEST PILOT CHECK-IN: WOMEN&apos;S LONG SLEEVE SURFSUIT</image:title>
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    <loc>https://www.florencemarinex.com/blogs/stories/field-notes-the-distance-within</loc>
    <lastmod>2026-08-01T15:55:08-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0449/7463/7220/articles/20260726-M2O-3161MITO_sized_376f4e7a-40d9-48fe-94a4-ed19fd1e11e7.jpg?v=1785624908</image:loc>
      <image:title>FIELD NOTES: MOLOKAI WITHIN</image:title>
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  <url>
    <loc>https://www.florencemarinex.com/blogs/stories/test-pilot-debrief-cycle-016-womens-long-sleeve-surfsuit</loc>
    <lastmod>2026-08-04T07:06:53-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0449/7463/7220/articles/764230030032_1.jpg?v=1785852413</image:loc>
      <image:title>TEST PILOT DEBRIEF: CYCLE 016: WOMEN&apos;S LONG SLEEVE SURFSUIT</image:title>
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    <lastmod>2026-08-26T14:05:26-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0449/7463/7220/articles/20260319_HLN_Swan_1209_sized_fbfdefe4-33bd-4edd-a929-b3cc963dc338.jpg?v=1787778326</image:loc>
      <image:title>FIELD NOTES: GRAND-PRIX SAILING WITH AL RAMADAN</image:title>
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    <loc>https://www.florencemarinex.com/blogs/stories/field-notes-the-making-of-emily</loc>
    <lastmod>2026-08-26T14:03:57-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0449/7463/7220/articles/20250927_THE_BIG_ONE.01_38_24_20.Still023_862e14b7-bfad-4327-b1a7-a001dfeed552.jpg?v=1787778237</image:loc>
      <image:title>FIELD NOTES: THE MAKING OF &quot;EMILY&quot;</image:title>
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    <loc>https://www.florencemarinex.com/blogs/test-pilots/test-pilot-spotlight-charlie-verco</loc>
    <lastmod>2026-08-25T08:44:52-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0449/7463/7220/articles/CharlieHalftone.jpg?v=1787672692</image:loc>
      <image:title>TEST PILOT SPOTLIGHT: CHARLIE VERCO</image:title>
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    <lastmod>2026-09-02T08:58:31-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0449/7463/7220/articles/blkschmidt_florence_canoe_team__050226-5339_sized.jpg?v=1788364711</image:loc>
      <image:title>FIELD NOTES: SURVIVING A 1000-MILE PADDLE RACE</image:title>
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    <loc>https://www.florencemarinex.com/blogs/stories/field-notes-2026-catalina-classic</loc>
    <lastmod>2026-09-15T14:22:10-07:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0449/7463/7220/articles/IMG_7463_267eff68-529d-4522-8a6f-023678666f18.jpg?v=1789507330</image:loc>
      <image:title>FIELD NOTES: 2026 CATALINA CLASSIC</image:title>
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    <loc>https://www.florencemarinex.com/blogs/stories/behind-the-lens-kalani-minihan</loc>
    <lastmod>2026-09-23T12:24:15-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0449/7463/7220/articles/0A4A1078_sized_cd2e9a8b-7a78-4936-9385-ba84401c76b8.jpg?v=1790191455</image:loc>
      <image:title>BEHIND THE LENS: KALANI MINIHAN</image:title>
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