When possible, we use recycled or upcycled materials. When we can’t, we shift our focus to organic cotton.
Normally, cotton can be the largest water users of any crop. In areas of low precipitation, farmers have to implement irrigation systems that lead to freshwater loss, poor water management and a bigger carbon footprint.
When we can’t go recycled, we can still go responsible.
But organic cotton is intentionally farmed in areas of heavy rainfall so nature can do its thing and unnatural irrigation can be avoided altogether. Further, organic farming upholds biodiversity and supports a healthier ecosystem.
Simply put: when we can’t go recycled, we can still go responsible.